Accreditation is the difference between a family hoping you're reputable and knowing it. PWSAC makes that difference something they can check.
New memberships — 2026/2027
More than a badge; a beacon of trust to showcase to your community, your staff and yourself.
The Pool & Water Safety Accreditation Council (PWSAC) works to build trust between pool owners, families, and the growing community of pool service and aquatics professionals — an industry where the stakes include water chemistry, equipment nobody else inspects, and children learning to swim. We verify the things that actually matter, we date every check, and we publish the result where a customer can find it.
Trust is invisible without the seal. In a 2021 BBB survey, 78% of consumers said they were more likely to buy from a business that displays it.
Better Business Bureau
Not all businesses can be accredited, and that's the point. Only those that put transparency, customer experience and safety first make the cut. To become accredited, we review the following — and we re-review it, on a schedule, for as long as you're a member.
Current proof of applicable business insurance, with the expiration date tracked.
Any licenses or permits required for the services your company provides.
A signed attestation that your business follows our baseline safety standards on every job. The full standards are on our How we list page.
Every accredited member gets a public verification page on pwsac.org: a live, dated record of what we checked and when. Put the link in your email signature, on your quotes, on your truck. It's the shortest possible answer to "why should I trust you?"
Trade name, legal name where it differs, and the badge you've earned.
An accreditation ID a lender or a client can quote back to us, the date you were verified, and the date you're next reviewed.
Insurance, licensing, background checks, your safety commitment and any aquatics certifications — each with its own status and its own dates. Not one vague tick.
A quote request that lands in your CRM, and a route to report a concern. Both matter: a trust page without the second one isn't a trust page.
Your membership keeps working after accreditation. These are the tools and resources that come with it, grouped by what they're for.
Proof a pool owner can check, and the standing to point at.
Turning the attention your badge earns into booked work.
Being the business found first, by people and by AI.
Answers, playbooks and buying power behind you.
Hear it for yourself: (520) 729-4071
The two that do the most work in the first ninety days.
A trust-first page on pwsac.org built around your accreditation, your services and your service area, with a quote form wired straight into your CRM. Designed to turn the attention your badge earns into booked work.
Say goodbye to missed calls — including the ones that come in mid-season while you're on a route. Good after hours, or as a first line before a call reaches your staff. Fully connected to our CRM.
24/7 support by text, from an assistant trained on our full library of guides, playbooks and member resources — and connected to your account, so it can answer questions about your own standing too.
Ask it how to price a weekly service route, how to answer a one-star review, or when your insurance is next due. Especially useful for newer owners who'd otherwise be guessing.
Getting found, by people and increasingly by the AI assistants they ask first.
High-intent local search terms turned into optimised pages automatically — "best pool cleaners in Phoenix," and the hundreds of variants like it. Built into your landing page.
When someone asks an AI "who should I hire to service my pool?", you want to be the business it names. Members get our playbooks on how to get there — what to publish, where, and in what shape.
The top three local results take most of the clicks. Members get our guides to earning a place there for the searches that actually convert — "pool cleaners nearby," "swimming lessons near me."
Your accreditation isn't limited to the badge. When you need to demonstrate your standing to a third party, PWSAC issues an official Accreditation Status Letter — on our letterhead, listing exactly what we verified and when.
Document your accreditation history for a prospective buyer, with dates they can check themselves.
Give an HOA, a property manager or a municipal client independent confirmation of your status.
Show that your insurance, licensing and background checks have been reviewed by someone other than you.
Issued directly by PWSAC · Dated · QR-verifiable
Every member is PWSAC Accredited. Your tier sets your term and what's included. One payment covers the whole term.
Every level is fully PWSAC Accredited.
$14,000 / 2 years
$7,000/yr, one payment per term
$18,000 / 3 years
$6,000/yr, one payment per term
$25,000 / 5 years
$5,000/yr, one payment per term
| Included | Accredited$14,000 | Accredited Plus$18,000 | Accredited Elite$25,000 |
|---|---|---|---|
| Trust & Reputation | |||
| Live trust badge and public verification page | ✓ | ✓ | ✓ |
| Additional badgesTier seal, website, vehicle and print | — | ✓ | ✓ |
| Annual re-verification | ✓ | ✓ | ✓ Priority |
| Owner background check | Member pays | Member pays | Member pays |
| Reputation monitoringGoogle, Yelp, BBB and other platforms | ✓ | ✓ | ✓ |
| Lead Capture & Conversion | |||
| AI-powered landing page on pwsac.org | ✓ | ✓ | ✓ |
| AI-CRM | ✓ | ✓ | ✓ |
| Lead generation toolsBuilt to help capture leads | ✓ | ✓ | ✓ |
| AI phone answering | Add-on, from $300/mo | ✓ 1 year included ($3,600 value) | ✓ 2 years included ($7,200 value) |
| Visibility & Discovery | |||
| Programmatic SEO (pSEO) | ✓ | ✓ | ✓ |
| Answer Engine Optimization (AEO) | — | ✓ | ✓ |
| Google Map Pack optimization | — | — | ✓ |
| Business Support | |||
| 24/7 AI member support (SMS) | ✓ | ✓ | ✓ |
| Member guides | ✓ | ✓ | ✓ |
| Premium member guides | — | ✓ | ✓ |
| Mastermind group | — | ✓ | ✓ |
| Partner discountsFor example Ryder, QuickBooks and software | ✓ | ✓ | ✓ |
| New vendor access | ✓ | ✓ | ✓ |
Renewing at the end of a term costs 50% of the tier price. You can move up a tier any time during your term: you pay only the difference, and your term keeps its original start date.
Text our AI assistant anytime for instant answers from our full library of guides, playbooks, and member resources. It also checks your account, so you can ask about your accreditation status, renewal dates, or missing documents.
Try asking:
We track Google, Yelp, BBB, and other platforms, and alert you to new reviews so you can respond quickly and professionally.
AI Phone Answeringfrom $300/mo
Monthly, cancel anytime, never required for accreditation. Accredited Plus includes the first year and Accredited Elite the first two; after that it continues monthly unless you cancel.
PWSAC verifies documents and credentials at the time of review. Accreditation is not a guarantee of work quality, safety outcomes, customer volume, search rankings, or revenue. Accredited businesses pay a membership fee. PWSAC is an independent private accreditation network, not a government agency or licensing authority. Partner discounts may include referral compensation to PWSAC.
Recurring service routes and repeat lesson enrollments are exactly what buyers look at when you're ready to sell.
Read the guideAccreditation is a paid membership, not a business opportunity or franchise. We don't promise, guarantee, or project any particular number of leads, jobs, or income — your results depend on your own business, pricing, and effort. See our Terms of Service for the full accreditation terms.
Make trust your competitive advantage in a “me-too” category.
www.pwsac.org