The companion to our AEO playbook. That one covers how being named in an AI answer works; this is the raw material — the questions people actually ask, grouped, with notes on what a good answer contains.
Put these on your site as a real FAQ, in your own words and with your own numbers. A generic answer copied from here helps nobody.
Before they trust anyone
- Are pool service companies insured? What if they damage my equipment?
- Are swim instructors background-checked?
- What certifications should a pool technician have?
- What certifications should a swim instructor have?
- How do I know a pool company is legitimate?
What a good answer contains: specifics, not adjectives. Name your coverage, say who is background-checked and by whom, name the actual certifications — CPO, CPR and First Aid, lifeguard, instructor credentials — and say they are current and dated. For anything involving children in water this is not marketing, it is the decision.
Price
- How much does weekly pool service cost?
- How much does it cost to fix a green pool?
- How much are private swim lessons?
- Is a pool service worth it or should I do it myself?
- How much does it cost to open or close a pool for the season?
What a good answer contains: a number or a range, and what moves it. Pool size, whether chemicals are included, equipment age, how far gone the water is, lesson length and group size. If you will not publish a range, an assistant will quote whoever did.
What actually happens
- What is included in weekly pool service?
- Do I need to be home for pool service?
- How long does it take to clear a green pool?
- Do you bring your own chemicals?
- Do you service equipment or only clean the water?
- How often should a pool filter be cleaned?
What a good answer contains: the exclusions, plainly. Almost nobody publishes what is not in a weekly visit — filter cleans, equipment repair, acid washes, tile scrubbing — and it is both the most-asked and the most-useful thing to state. It also prevents the disappointment that produces your worst reviews.
Swim lessons specifically
- What age should a child start swim lessons?
- How many lessons before a child can swim?
- How many children are in a class?
- What if my child is afraid of the water?
- Are group or private lessons better?
- What is your make-up policy for a missed lesson?
- How warm is the pool?
What a good answer contains: honesty about the variance. "Most four-year-olds are swimming a width in eight to twelve lessons, but it depends enormously on the child and on how often they're in water outside class" is more credible, and more useful, than a promise. Parents can tell the difference.
Safety
- Is my pool fence compliant?
- What is a drain cover and why does it matter?
- How do I make my pool safe for toddlers?
- What chemicals are safe around children and pets?
What a good answer contains: general, careful guidance and a clear pointer to the authority that actually decides. Codes are local and they change; state the principle, say that requirements vary by jurisdiction, and tell them to confirm with their local building department. Do not give a definitive compliance ruling on a website — that is a liability you do not need, and an honest "here is what to check and who to ask" reads as more expert, not less.
How to use this list
Do not publish all of them at once as a wall of text. Take the ten you genuinely get asked most, answer them properly with a question-shaped heading each, and add to it as new ones come up on the phone.
Then ask an assistant the same questions with your city attached, and see whether the answer sounds like you. If it does not, you now know which page to write next.