How Much Is Your Pool Service or Swim School Worth?
Buyers value a business on owner's profit, not revenue. Here's how that number actually gets calculated, and what moves it.
Growing Your Pool Service or Swim School: Organic Growth vs. Acquisitions
Two real paths to more revenue — and eventually a higher sale price — explained side by side.
Pricing Your Pool Service and Swim Lessons the Right Way
Price too low and you can't hire or keep good staff. Price with no logic and you lose the accounts you want. A practical way to set — and defend — your rates.
Earning 5-Star Reviews (and Handling the Other Kind)
Reviews are one of the biggest levers a pool company or swim school has. Here's how to actually earn them, and what to do when one isn't glowing.
Hiring and Certifying Staff Customers Trust
Certified technicians and instructors are one of the strongest things a pool company or swim school can offer. Here's how to hire, train, and keep them.