Practical guides for owners — what your business is worth, how to grow it, pricing, reviews, and building a certified team customers trust.
Buyers value a business on owner's profit, not revenue. Here's how that number actually gets calculated, and what moves it.
Two real paths to more revenue — and eventually a higher sale price — explained side by side.
Price too low and you can't hire or keep good staff. Price with no logic and you lose the accounts you want. A practical way to set — and defend — your rates.
Reviews are one of the biggest levers a pool company or swim school has. Here's how to actually earn them, and what to do when one isn't glowing.
Certified technicians and instructors are one of the strongest things a pool company or swim school can offer. Here's how to hire, train, and keep them.
More customers now ask an assistant "who should I hire to service my pool?" than type it into a search box. Being the business it names is a different job from ranking — here is how it works.
Three results sit above everything else on a local search, and they take most of the clicks. What actually moves you into them, and what is a waste of time.
A field-by-field checklist. Most pool and swim businesses find three or four things wrong in one sitting, and every one of them is costing calls.
The real questions people put to an assistant before they call anyone — and the answers worth having on your own site, in your own words.
Accreditation only pays when people see it. Where to put the badge, what to say next to it, and the places most members forget.
A dated, independently issued document beats a badge in four specific situations. Knowing which is the difference between using it and forgetting you have it.
Someone will always be $40 cheaper. Here is how to have that conversation without dropping your price or badmouthing anyone.